Southpaw (2015)
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On the night of the fight, Angela brings Leila into the dressing room where they watch it on TV. Miguel takes the early upper hand. Both fighters trade furious punches, round after round. Miguel then insults Maureen, causing Billy to lose concentration. In a fit of rage, Billy lashes out and almost stops the fight. Tick cautions Billy not to let Miguel control him. Billy controls his anger and in the final round, gains the upper hand against Miguel. In the final seconds, Billy blocks a jab from Miguel and lands a shot to the face before turning southpaw and, with a furious uppercut, sends Miguel to the canvas. Miguel gets up at the last second and both corners are filled with two teams' staffs.
Eminem was originally supposed to play the role of Billy Hope. The film's screenwriter Kurt Sutter said the project was inspired by the rapper's personal struggles. He stated that he had taken meetings with Eminem's producing partners over the past seven years, looking for something to do together. \"I know he's very selective and doesn't do a lot. But he shared so much of his personal struggle in this raw and very honest album, one that I connected with on a lot of levels. He is very interested in the boxing genre, and it seemed like an apt metaphor, because his own life has been a brawl. In a way, this is a continuation of the 8 Mile story, but we are doing a metaphorical narrative of the second chapter of his life. He'll play a world champion boxer who really hits a hard bottom, and has to fight to win back his life for his young daughter. At its core, this is a retelling of his struggles over the last five years of his life, using the boxing analogy. I love that the title refers to Marshall being a lefty, which is to boxing what a white rapper is to hip hop; dangerous, unwanted, and completely unorthodox. It's a much harder road for a southpaw than a right-handed boxer.\"[14] Producers Alan and Peter Riche have given a slightly different story about Eminem's involvement however stating that they set out to make a boxing movie similar to The Champ but wanted to make the story about a father-daughter relationship as opposed to The Champ's father-son story.[15] Recalling Eminem's strong relationship with his daughter, they asked him and he was immediately receptive.[15]
This is the next to last film scored by composer James Horner, before dying in a plane crash on June 22, 2015. His last film in release, The 33 (2015), was released later in the year, his final score for the western remake The Magnificent Seven (2016), also directed by Antoine Fuqua, was released in September 2016.
\"Southpaw\" is the term given to unorthodox stance (left-handed) boxers. However, Jake Gyllenhaal is right-handed, therefore orthodox. He only adopts the southpaw stance in the final fight under instruction from his trainer, Tick. Eminem was originally cast as Billy Hope and is left-handed, making the film title more suitable.
This report contains moderate spoilers about sequences that occur, but not about the actual story. All screenshots from SOUTHPAW (2015) come from trailers or other promotional materials and are the property of The Weinstein Company.
When factoring screen time, product discernibility and logo/name visibility, Caesars Palace emerges as the most visible Brand in SOUTHPAW (2015). Miller Lite follows with only 12% less visibility than Caesars Palace. We then find Adidas and Under Armour tied as 3rd most visible Brands, followed by HBO, Monster, Everlast and Nike.
As a boxing movie, SOUTHPAW (2015) is filled with various sports Brands, but Adidas emerges as the most visible of them all. It is also the Brand most associated with the star of the movie, Jake Gyllenhaal. He sports Adidas footwear for all of his fights while often wearing their shorts in his spare time. He is also seen wearing a pair of Adidas by Monster headphones in the opening scene. Beyond Gyllenhaal, his team are seen in Adidas tracksuits and some of his opponents also wear footwear bearing the iconic three stripes.
With the exact same amount of exposure as Adidas in SOUTHPAW (2015) and also in the category of general sportswear Brands, we find Under Armour. Just as Adidas is strongly associated with Gyllenhaal, Under Armour is mostly worn by Forrest Whitaker. He wears their tracksuits while training Jake Gyllenhaal, before trading them in for an Adidas tracksuit for the final fight.
In recent years, Under Armour has expanded its Brands from its football roots to an array of other sports, and SOUTHPAW (2015) follows this trend. In 2014, Under Armour was associated with baseball in MILLION DOLLAR ARM (2014), running in CAPTAIN AMERICA: THE WINTER SOLDIER (2014) and basketball in THE GAMBLER while maintaining its image of a football Brand in 22 JUMP STREET (2014).
As we mentioned earlier, one of the objectives in SOUTHPAW (2015) was to make the fight look exactly like the real ones on HBO or Showtime. To do so, actual HBO camera operators were brought in to help film SOUTHPAW (2015).
Though overshadowed by the more general sports Brands and all the sponsors, Everlast gets over 3 minute of screen time in SOUTHPAW (2015), mostly in the form of boxing rings and other boxing equipment.
At #8 we find Nike with less than a third of the exposure of Caesars Palace and half that of Under Armour and Adidas. Nike has over 3 minutes of screen time in SOUTHPAW (2015) though its products only appear discreetly in most of it.
Southpaw (2015) does little to deviate from the formulaic storyline of a promising, young boxer and family man who faces challenges both in and out of the ring on the road to reaching his potential. Jake Gyllenhaal delivers the film's only knockout performance as boxer, Billy Hope. 59ce067264
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